New content demands new design This is clear to us, and we know how Google rewards the creation of new and original content. But what about the design? Did we hire a design and it’s over? That is all? I think not. The design must also be a living element. Ok, I live just to sell design but I think it is reasonable and more or less objective what I am saying.
In fact the same new content demands new design. In the field of editorial design, the relationship may be clearer. Even if the model of a magazine, for example, is the same from one issue to another, a designer must always intervene because alwaysThere are new decisions to make when we work with different content. On the web design hong kong, it should not be different.
In a living project, the needs change It is very difficult, not to say impossible, that we contemplate all the needs that we will have in the future at the time of the initial design of a site. I can think of many examples: a table of data for an article that we never thought we would need, highlighted for an interview section that did not exist when we created the site, photo galleries that change according to events.
I do not know, each site web is a world. The needs will change and, therefore, our design must also do so. New social networks appear, new formats that we will want to incorporate into our sites. These advances will also require new designs or modify those that are in use.
All this refers to the most functional design plane but there are other aspects that explain the importance of redesigning a website. Aesthetically the websites expire. If we have a well thought design, a model developed with the content as a central element, not following trends for free, our design will better withstand the passage of time. Even so, let’s not forget that we are designing for the internet, where time is going at another pace.
Of course there are proposals that last longer than others, as in editorial design. But even the most conservative publications – in image, not in politics – introduce subtle changes over the years: a slight change in some typography, a different treatment of photos, incorporation of color, change in the paper…
Technology also imposes changes in design. Also the evolution of technology will demand changes in design strategies. The appearance of new gadgets increases the range of screen sizes, resolutions and, more importantly, new contexts appear in which the reading mode varies, the mode of information consumption. The change is very deep, even affecting the background, the way in which the contents are written. Much more will affect the most superficial layer, the presentation layer of those contents.